Sales Metrics
Revenue Analysis
Brand Awareness
Predictive Modeling
Statistical Analysis for Strategic Business Decisions
Data Analysis for Predictive Modeling
Data Visualization Tools for Analysts
Leveraging Data for Insights
Leveraging Data for Strategic Insight 
various sources of data for analysis, including: Internal Data: Data generated from within the organization, such as
sales records, customer feedback, and operational
metrics ...
Revenue Analysis It involves examining various factors that contribute to revenue, including
sales performance, pricing strategies, customer behavior, and market trends
...Key
metrics to analyze include: Metric Description Year-over-Year Growth Comparison of revenue over consecutive years to assess growth
...
Brand Awareness Social Media Analytics: Analyzing engagement
metrics on social media platforms can provide insights into brand visibility and awareness
...Brand Campaign Outcome Coca-Cola Share a Coke Increased
sales and engagement by personalizing bottles with popular names
...
Predictive Modeling Sales Forecasting: Predicting future sales based on historical data and market trends
...Common evaluation
metrics include: Accuracy Precision and Recall F1 Score ROC-AUC Score Deployment Once the model is validated, it can be deployed into production
...
Statistical Analysis for Strategic Business Decisions Market research,
sales analysis, performance
metrics ...
Data Analysis for Predictive Modeling Linear Regression Estimates relationships among variables
Sales forecasting, risk assessment Logistic Regression Used for binary classification problems Customer churn prediction, fraud detection
...Key
metrics for evaluation include: Accuracy Precision Recall F1 Score Mean Absolute Error (MAE) Model Evaluation Model evaluation is critical to ensure that the predictive model performs well on unseen data
...
Data Visualization Tools for Analysts Multiple data source connections Customizable dashboards Use Cases:
Sales performance tracking Market analysis Financial reporting 2
...Use Cases: Operational reporting Customer insights Performance
metrics analysis 3
...
Leveraging Data for Insights Sales reports, performance
metrics Diagnostic Analysis Explains why something happened by identifying patterns and correlations
...
Statistical Insights for Business Optimization Performance Measurement: Businesses can evaluate their performance
metrics and understand areas for improvement
...Sales reports, market analysis Inferential Statistics Draws conclusions about a population based on a sample
...
Visual Indicators serve as tools to simplify complex data, making it easier for stakeholders to understand trends, patterns, and performance
metrics at a glance
...Marketing Bar Charts, Line Charts, Dashboards
Sales Pie Charts, Heat Maps, Dashboards Finance Line Charts, Scatter Plots, Dashboards Operations
...
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in Deutschland vertreten ...
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