Sales Reports
Performance
Business Insights Reporting
Market Analysis
Evaluate Financial Performance Metrics
Insights
Engaging Stakeholders with Data Analysis
Financial Analysis Using Descriptive Data
Insights Summary 
Retail
Sales data analysis to optimize inventory management
...Reporting: Generating
reports that provide insights into data trends and performance metrics
...
Performance Reporting: Generates
reports on performance metrics for stakeholders
...Common examples of KPIs include:
Sales Growth Rate Customer Acquisition Cost Employee Productivity Rate Return on Investment (ROI) 7
...
Business Insights Reporting Organizations gather data from various sources, including: Customer Feedback
Sales Transactions Market Research Social Media Analytics Operational Metrics 2
...Google Data Studio A free tool that turns data into customizable informative
reports and dashboards
...
Market Analysis Secondary Research Utilizing existing data from
reports, studies, and publications can help in understanding market dynamics without the need for primary data collection
...Applications of Predictive Analytics Some applications include:
Sales forecasting Customer segmentation Churn prediction Market basket analysis Benefits of Predictive Analytics Utilizing predictive analytics can lead to: Improved decision-making Enhanced customer experiences
...
Evaluate Financial Performance Metrics Financial statements (income statement, balance sheet, cash flow statement) Internal accounting systems Market research
reports 2
...Profitability Ratios: Evaluate how well a company generates profit relative to
sales, assets, and equity
...
Insights can be derived from various sources, including: Internal Data: Data generated from within the organization, such as
sales records, customer interactions, and operational metrics
...External Data: Data obtained from outside the organization, including market research, social media, and industry
reports ...
Engaging Stakeholders with Data Analysis Sales trends, market analysis
...Marketing campaigns,
reports ...
Financial Analysis Using Descriptive Data Collection: Gathering relevant financial data from various sources, including financial statements, transactional data, and market
reports ...Gross Profit Margin (Revenue - Cost of Goods Sold) / Revenue Indicates profitability relative to
sales ...
Analyzing Market Trends analysis typically involves several key components: Data Collection: Gathering relevant data from various sources such as
sales reports, surveys, and social media
...
Insights Generation Transactional Data Data generated from transactions, such as
sales and purchases
...Market Research Data collected through studies and
reports to understand market trends
...
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