Sales Reports
Overview of Marketing Performance
Data Analysis in Marketing
Utilizing Data for Performance Improvement Strategies
Visualizing Financial Performance Metrics
Analytics Framework
Statistical Applications
Marketing Analytics
Engaging Audiences with Data Visualizations 
Google Data Studio: A free tool that turns data into informative, easy-to-read, easy-to-share dashboards and
reports ...visualize store traffic, they identified peak shopping times and optimized staff schedules, resulting in a 15% increase in
sales during busy hours
...
Overview of Marketing Performance These objectives may include increasing brand awareness, generating leads, or boosting
sales ...Tableau: A data visualization tool that allows users to create interactive dashboards and
reports to analyze marketing data
...
Data Analysis in Marketing It includes metrics like
sales figures and customer demographics
...Tool Description Google Analytics A web analytics service that tracks and
reports website traffic, providing insights into user behavior
...
Utilizing Data for Performance Improvement Strategies Reporting: Generating
reports that highlight key performance indicators (KPIs)
...Tableau Data visualization, interactive dashboards Business intelligence,
sales analysis Microsoft Power BI Data modeling, reporting, real-time analytics Financial reporting, performance tracking
...
Visualizing Financial Performance Metrics Quick Decision-Making: Dashboards and visual
reports allow for rapid analysis, enabling faster decision-making processes
...Visualization Type Revenue Growth The increase in a company's
sales over a specific period
...
Analytics Framework Data Visualization: Presenting the results of the analysis in a clear and understandable format, often using dashboards and
reports ...Sales reports, customer segmentation
...
Statistical Applications Sales reports, customer demographics analysis
...
Marketing Analytics (K)
Reporting: Presenting findings in a clear and concise manner to stakeholders through dashboards,
reports, and visualizations
...Salesforce: A customer relationship management (CRM) platform that includes analytics capabilities for tracking sales and marketing performance
...
Implementing Self-Service BI Solutions Study 1: Retail Company A leading retail company implemented a self-service BI platform that allowed store managers to access
sales data in real time
...2: Financial Services Firm A financial services firm adopted self-service BI tools to enable financial analysts to create
reports independently
...
Summary Sales reports, customer insights Diagnostic Analysis Explains why certain events occurred by identifying correlations and patterns
...
Selbstständig machen mit Ideen 
Der Weg in die Selbständigkeit beginnt nicht mit der Gründung eines Unternehmens, sondern davor - denn: kein Geschäft ohne Geschäftsidee. Eine gute Geschäftsidee fällt nicht immer vom Himmel und dem Gründer vor die auf den Schreibtisch ...
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