Segmentation
Data Outcomes
Quantitative Analysis
Capabilities
Pricing Strategies
Data Mining for Enhancing Operational Decisions
Trends in Consumer Preferences
Market Insights
Directions 
Customer
segmentation ...
Data Outcomes 
Techniques such as customer
segmentation and marketing analytics are commonly used
...
Quantitative Analysis 
Marketing Market research, customer
segmentation, and advertising effectiveness analysis
...
Capabilities 
Applications include: Customer
Segmentation Risk Assessment Sales Forecasting 6
...
Pricing Strategies 
Customer
Segmentation The different groups of customers with varying needs, preferences, and price sensitivities
...
Data Mining for Enhancing Operational Decisions 
Clustering Grouping similar data points together Market
segmentation, customer profiling Classification Categorizing data into predefined classes Spam detection, credit scoring Association
...
Trends in Consumer Preferences 
1 Customer
Segmentation Analytics helps businesses segment their customer base, allowing for targeted marketing efforts
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Market Insights 
Market
Segmentation Dividing the market into distinct segments based on demographics, psychographics, and behavior
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Data Mining 
Market
segmentation, social network analysis Regression Predicting a continuous-valued attribute associated with an object
...
Profitability 
Customer
Segmentation: Identifying profitable customer segments to tailor marketing efforts
...
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