Customer Service
Insights
Organizational Insights
Building a Data Strategy for Success
Data Mining and Business Intelligence
Align Business Goals with Analytics
Business Intelligence
Data Quality Assurance
Data Mining Techniques for Performance Evaluation 
organizations as it helps in: Measuring productivity and efficiency Identifying areas for improvement Enhancing
customer satisfaction Optimizing resource allocation Supporting strategic planning and decision-making 3
...Example: Discovering that higher employee engagement correlates with better customer
service ratings
...
Business Analytics (K) 
Business Analytics Business Analytics can be applied across various sectors and industries, including: Retail: Analyzing
customer purchasing behavior to optimize inventory and personalize marketing
...Telecommunications: Enhancing customer
service and retention strategies by analyzing usage patterns
...
Insights 
Finding
customer purchasing patterns
...Microsoft Power BI: A business analytics
service that provides interactive visualizations and business intelligence capabilities
...
Organizational Insights 
Enhanced
Customer Experience: Understanding customer behavior through analytics can lead to improved
service and satisfaction
...
Building a Data Strategy for Success 
Common objectives include: Objective Description Improve
Customer Experience Utilizing data to personalize interactions and enhance customer satisfaction
...Implementing self-
service analytics tools to empower business users
...
Data Mining and Business Intelligence 
Used for segmenting
customers based on behavior
...Self-
Service BI: User-friendly tools are empowering non-technical users to perform data analysis without relying on IT
...
Align Business Goals with Analytics 
Company Business Goal Analytics Approach Outcome Company A Increase
Customer Retention Utilized predictive analytics to identify at-risk customers
...Reduced operational costs by 15% while maintaining
service quality
...
Business Intelligence (K) 
2000s: Growth of self-
service BI tools and cloud-based analytics
...Competitive Advantage: Organizations can identify market trends and
customer preferences faster than competitors
...
Data Quality Assurance 
Enhanced
Customer Satisfaction: Reliable data helps in understanding customer needs and preferences, leading to improved
service delivery
...
Prescriptive Analytics (K) 
Supply Chain Management: Optimizing inventory levels, logistics, and supplier relationships to reduce costs and improve
service levels
...Enhanced
Customer Experience: Allows businesses to tailor their offerings based on customer preferences and behaviors
...
Eine Geschäftsidee ohne Eigenkaptial 
Wenn ohne Eigenkapital eine Geschäftsidee gestartet wird, ist die Planung besonders wichtig. Unter Eigenkapital zum Selbstständig machen versteht man die finanziellen Mittel zur Gründung eines Unternehmens. Wie macht man sich selbstständig ohne den Einsatz von Eigenkapital? Der Schritt in die Selbstständigkeit sollte gut überlegt sein ...