Marketing Reporting
Creating Actionable Insights
Analyzing Operational Performance with BI
Evaluating Market Trends with Descriptive Analytics
Statistics for Business Insights
Insights from Data
Outcomes
Building Effective Analysis Teams
Maximizing Impact with Data Visuals 
Marketing teams and content creators
...Company B: Implemented Power BI to streamline
reporting processes, reducing report generation time by 50%
...
Creating Actionable Insights Conducting A/B testing for
marketing campaigns
...Business Intelligence Tools Tools that provide interactive dashboards and
reporting capabilities
...
Analyzing Operational Performance with BI Total Cost of
Marketing / Number of New Customers 3
...These tools provide functionalities such as data visualization,
reporting, and predictive analytics
...
Evaluating Market Trends with Descriptive Analytics Reporting: Generating reports that provide insights into business performance and market conditions
...This information can help optimize inventory management and
marketing strategies
...
Statistics for Business Insights Comprehensive analytics capabilities, data visualization, and
reporting tools
...Statistical Analysis in Business Statistical analysis has a wide range of applications in various business domains:
Marketing: Analyzing customer data to segment markets, evaluate campaign effectiveness, and optimize pricing strategies
...
Insights from Data Business Intelligence Tools: Platforms like Tableau and Power BI offer data visualization and
reporting features
...1
Marketing Data analysis helps marketers understand customer behavior, segment audiences, and measure campaign effectiveness
...
Outcomes Sales forecasting,
marketing effectiveness Time Series Analysis Analyzing data points collected or recorded at specific time intervals
...AI and Automation: Increased use of artificial intelligence to automate outcome measurement and
reporting ...
Building Effective Analysis Teams marketing, finance) to understand their data needs and provide tailored insights
...Tableau/Power BI Data visualization and
reporting ...
Data Repository Data Warehouses: Centralized repositories designed for
reporting and data analysis, typically used for storing historical data from multiple sources
...Some common use cases include: Retail: Analyzing customer behavior and sales data to optimize inventory and
marketing strategies
...
Business Effectiveness Helps in assessing the effectiveness of
marketing strategies
...Reporting: Generating reports that provide insights into business performance
...
Selbstständig machen z.B. nebenberuflich! 
Der Trend bei der Selbständigkeit ist auf gute Ideen zu setzen und dabei vieleich auch noch nebenberuflich zu starten - am besten mit einem guten Konzept ...
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