Marketing Reporting
Creating Competitive Advantage with BI
Essential Concepts in Data Analysis Techniques
Enhancing Performance with Big Data
Crafting Business Strategies
Data Retrieval
Engaging Visuals for Better Decisions
Engaging Insights
Discovery 
The insights gained during this phase can inform a variety of business strategies, including
marketing campaigns, product development, and operational improvements
...MicroStrategy, IBM Cognos, SAP BusinessObjects To integrate data from different sources and provide comprehensive
reporting capabilities
...
Creating Competitive Advantage with BI 
Reporting: The process of organizing data into informational summaries to monitor how different areas of a business are performing
...Enhance
marketing strategies through targeted campaigns
...
Essential Concepts in Data Analysis Techniques 
Predicting sales based on
marketing spend
...Reporting and Interpretation Once analysis is complete, results must be reported and interpreted effectively
...
Enhancing Performance with Big Data 
Retail: Retailers use Big Data to analyze consumer behavior, optimize inventory, and enhance
marketing strategies
...Data Warehousing Centralized repositories that store data from multiple sources for analysis and
reporting ...
Crafting Business Strategies 
Reporting Creating visualizations and reports to communicate findings to stakeholders
...Its application in business strategy includes: Customer Segmentation: Identifying distinct customer groups to tailor
marketing strategies and improve customer engagement
...
Data Retrieval 
and analyzing customer data, businesses can gain insights into customer behavior and preferences, leading to better-targeted
marketing strategies
...Consolidating data from multiple sources for
reporting ...
Engaging Visuals for Better Decisions 
Microsoft Power BI - A user-friendly platform for business analytics and
reporting ...By employing heat maps, they identified high-performing stores and areas needing improvement, leading to targeted
marketing strategies and increased sales
...
Engaging Insights 
Analytics: A major retail chain utilized Tableau to visualize sales data, leading to a 15% increase in sales through targeted
marketing strategies
...Financial
Reporting: A financial services firm adopted Google Data Studio to create real-time financial reports, enhancing transparency and decision-making speed
...
Understanding Data Mining 
KNIME A data analytics,
reporting, and integration platform that allows users to analyze and model data
...Enhanced Customer Relationships: Understanding customer behavior allows for personalized
marketing and improved service
...
Feature Extraction 
Improve data visualization and
reporting Facilitate sentiment analysis and customer feedback evaluation Optimize
marketing strategies through targeted campaigns Common Techniques for Feature Extraction Various techniques can be employed for feature extraction in text analytics
...
Nebenberuflich (z.B. mit Nebenjob) selbstständig u. Ideen haben
Der Trend bei der Selbständigkeit ist auf gute Ideen zu setzen und dabei vieleich auch noch nebenberuflich zu starten - am besten mit einem guten Konzept ...
Nebenberuflich selbstständig 
Nebenberuflich selbständig ist, wer sich neben seinem Hauptjob im Anstellungsverhältnis eine selbständige Nebentigkeit begründet.