Relationship Sales
Business Insights
Business Metrics
Evaluating Marketing Performance with Data
Trend Forecasting
Review
Data Analysis for Predictive Modeling
Data Visualization Tools for Analysts
Using Metrics for Growth 
driving growth: Customer Acquisition Cost (CAC): The total cost of acquiring a new customer, including marketing and
sales expenses
...Lifetime Value (LTV): The total revenue expected from a customer over their entire
relationship with the company
...
Business Insights Sales forecasting, risk assessment
...Data Mining Tools: Software like RapidMiner and KNIME enable businesses to discover patterns and
relationships in large datasets
...
Business Metrics include: Metric Description Revenue The total income generated from
sales of goods or services
...Customer Lifetime Value (CLV) The total revenue a business can expect from a single customer account throughout their
relationship ...
Evaluating Marketing Performance with Data Customer
Relationship Management (CRM) - Systems like
Salesforce help track customer interactions and sales
...
Trend Forecasting Sales forecasting, stock market predictions Regression Analysis Explores the
relationship between dependent and independent variables
...
Review Data Collection Gather relevant data from various sources, including
sales reports, customer feedback, and financial statements
...CRM Systems: Customer
Relationship Management systems like Salesforce can track customer interactions and feedback
...
Data Analysis for Predictive Modeling Overview Predictive modeling leverages statistical algorithms and machine learning techniques to identify patterns and
relationships within large datasets
...Linear Regression Estimates relationships among variables
Sales forecasting, risk assessment Logistic Regression Used for binary classification problems Customer churn prediction, fraud detection
...
Data Visualization Tools for Analysts Multiple data source connections Customizable dashboards Use Cases:
Sales performance tracking Market analysis Financial reporting 2
...Use Cases: Supply chain management Financial forecasting Customer
relationship management Choosing the Right Tool When selecting a data visualization tool, analysts should consider the following factors: Data Sources: Ensure the tool
...
Analyze Market Dynamics Dynamics Market dynamics encompass various factors that influence market behavior, including: Supply and Demand: The
relationship between the availability of products and the desire for them
...Data Collection Gathering relevant data from various sources, including
sales data, market reports, and consumer surveys
...
Data Mining for Enhancing Brand Strategy Overview of Data Mining Data mining involves the use of algorithms and statistical methods to identify patterns and
relationships within data
...digital landscape, brands generate vast amounts of data from various sources, including social media, customer interactions, and
sales transactions
...
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