Relationship Sales
Understanding Market Dynamics Through Analytics
Utilizing Data Effectively
Using Analytics to Understand Customers
Effective Predictive Strategies
Key Metrics for Decision Making
Align Business Processes with Data Insights
The Importance of Data Accuracy in Predictions
Understanding Customer Needs with BI 
Data Collection The process of gathering data from various sources, including customer interactions,
sales data, and market research
...Customer
Relationship Management (CRM) Systems that manage a company's interactions with current and potential customers, providing insights into customer behavior
...
Understanding Market Dynamics Through Analytics 
The Importance of Market Dynamics Market dynamics encompass a variety of factors, including: Supply and Demand: The
relationship between the availability of products and the desire for them
...Sales reports, customer segmentation
...
Utilizing Data Effectively 
1 Key Components of Descriptive Analytics Data Collection: Gathering relevant data from various sources such as
sales records, customer feedback, and market research
...1 Data Mining Data mining involves analyzing large datasets to discover patterns and
relationships
...
Using Analytics to Understand Customers 
Some popular options include: Data Visualization Tools Customer
Relationship Management (CRM) Software Business Intelligence Software Predictive Analytics Tools Marketing Automation Tools 5
...Increased
Sales: By targeting the right customers with the right offers, businesses can boost conversion rates
...
Effective Predictive Strategies 
Description Applications Regression Analysis A statistical method to determine the
relationship between variables
...Sales forecasting, financial analysis Time Series Analysis Analyzing data points collected or recorded at specific time intervals
...
Key Metrics for Decision Making 
Customer Lifetime Value (CLV): Estimates the total revenue a business can expect from a single customer account throughout the
relationship ...Key market metrics include: Market Share: The percentage of an industry or market's total
sales that is earned by a particular company over a specified time period
...
Align Business Processes with Data Insights 
into three main types: Core Processes: These are essential to the business's value proposition, such as production,
sales, and customer service
...Customer
Relationship Management (CRM) Systems: These systems collect customer data to improve service and marketing strategies
...
The Importance of Data Accuracy in Predictions 
Customer Insights: Businesses can better understand customer behavior and preferences, leading to improved customer
relationship management
...Company Issue Solution Outcome Company A Inaccurate
sales forecasts Implemented a new data validation system Improved forecasting accuracy by 30% Company B High customer churn rate Enhanced
...
Data Mining for Improving Online Services 
Application Area Description Benefits Customer
Relationship Management Analyzing customer data to improve service delivery and satisfaction
...Increased
sales, improved user experience
...
Importance of Data Interpretation 
Correlation Analysis Examines the
relationship between two or more variables
...Forecasting
sales based on historical data
...
Nebenberuflich selbstständig 
Nebenberuflich selbständig ist, wer sich neben seinem Hauptjob im Anstellungsverhältnis eine selbständige Nebentigkeit begründet.