Sales Management
Key Metrics Analysis
Strategies
Maximizing ROI with Predictive Analytics
Scoring
Analysis
Insight Analysis
Future Insights
Data Mining for Enhancing Brand Strategy 
digital landscape, brands generate vast amounts of data from various sources, including social media, customer interactions, and
sales transactions
...Risk
Management Predictive analytics can forecast potential risks, allowing brands to take proactive measures
...
Establishing a Data Analysis Culture Data Governance: Establishing clear policies and procedures for data
management ensures data integrity and security
...As a result, they improved inventory management, reduced stockouts by 30%, and increased
sales by 15% within a year
...
Key Metrics Analysis Customer Acquisition Cost (CAC) The total cost of acquiring a new customer, including marketing and
sales expenses
...SAS A software suite used for advanced analytics, business intelligence, and data
management ...
Strategies Transactional Data: Analyzing data generated from
sales transactions to understand customer behavior
...Data Storage and
Management Once data is collected, it is essential to manage and store it effectively
...
Maximizing ROI with Predictive Analytics Potential ROI Impact Retail Demand forecasting and inventory
management Reduced stockouts and overstock situations Finance Credit scoring and risk assessment Lower default
...Examples of KPIs include:
Sales growth Customer acquisition costs Churn rate Operational efficiency 2
...
Scoring Risk
Management: Through scoring, businesses can identify and mitigate risks before they escalate into significant issues
...Credit scoring,
sales forecasting Decision Trees A flowchart-like structure that uses a tree-like model of decisions and their possible consequences
...
Analysis Applications Data Aggregation Excel, Tableau
Sales reports, Financial summaries Data Visualization Power BI, Google Data Studio Dashboard creation Diagnostic
...This type of analysis is crucial for risk
management and strategic planning
...
Insight Analysis Risk
Management: Insight Analysis aids in identifying potential risks and developing strategies to mitigate them
...Retail: Inventory management,
sales forecasting, and customer loyalty programs
...
Future Insights Data Collection Gathering relevant data from various sources such as customer interactions,
sales records, and market research
...applied across various industries, including: Retail: Predicting customer purchasing behavior to optimize inventory
management and personalized marketing
...
Marketing Analytics (K)
An inbound marketing platform that offers analytics tools for marketing campaigns, social media, and customer relationship
management ...Salesforce: A customer relationship management (CRM) platform that includes analytics capabilities for tracking sales and marketing performance
...
Geschäftsiee Selbstläufer 
Der Start in die eigene Selbständigkeit beginnt mit einer Geschäftsidee u.zw. weit vor der Gründung des Unternehmens. Ein gute Geschäftsidee mit neuartigen Ideen und weiteren positiven Eigenschaften wird zur
"Selbstläufer Geschäftsidee". Hier braucht es dann nicht mehr viel, bis ein grosser Erfolg entsteht ...
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