Sales Management
Customer Insights
Using Analytics to Understand Customers
Data Mining Methods for Decision Making
Leverage Data Insights
Methods
Enhance Business Processes
Aligning Visualization with Business Strategy
Data Mining for Analyzing Industry Trends 
Risk
Management: Predictive analytics helps in identifying potential risks and mitigating them effectively
...Sales forecasting, pricing strategies Clustering Groups data points into clusters based on similarity
...
Data Mining for Predicting Consumer Behavior 
Predicting Consumer Behavior Understanding consumer behavior is crucial for businesses to enhance customer satisfaction, increase
sales, and improve marketing strategies
...SAS: A software suite used for advanced analytics, business intelligence, and data
management ...
Customer Insights 
Customer Relationship
Management (CRM) Systems Data collected from customer interactions and transactions, providing a comprehensive view of customer behavior
...Collaborate Across Departments: Ensure that insights are shared across marketing,
sales, and product development teams for cohesive strategies
...
Using Analytics to Understand Customers 
Some popular options include: Data Visualization Tools Customer Relationship
Management (CRM) Software Business Intelligence Software Predictive Analytics Tools Marketing Automation Tools 5
...Increased
Sales: By targeting the right customers with the right offers, businesses can boost conversion rates
...
Data Mining Methods for Decision Making 
Common applications include
sales forecasting and financial modeling
...Retail: Inventory
management, sales forecasting, and customer loyalty programs
...
Leverage Data Insights 
Risk
Management Helps in identifying potential risks and provides strategies to mitigate them
...used prescriptive analytics to optimize inventory levels, resulting in a 20% reduction in stockouts and a 15% increase in
sales ...
Methods 
2 Applications Descriptive analytics is commonly used in:
Sales analysis Customer segmentation Performance measurement 1
...Prescriptive analytics is commonly applied in: Resource allocation Marketing campaign optimization Inventory
management 3
...
Enhance Business Processes 
Sales reports showing monthly revenue growth
...Change
Management: Employees may resist changes to established processes
...
Aligning Visualization with Business Strategy 
interactive dashboards, the chain was able to identify trends in consumer preferences, allowing them to optimize inventory
management and tailor marketing campaigns
...This alignment with their business strategy resulted in a 15% increase in
sales over one fiscal year
...
The Role of Data in Predictions 
of Predictive Analytics Data Collection: Gathering relevant data from various sources such as customer interactions,
sales records, and market research
...Risk
Management Predictive analytics helps organizations identify potential risks before they materialize
...
Selbstständig machen mit Ideen 
Der Weg in die Selbständigkeit beginnt nicht mit der Gründung eines Unternehmens, sondern davor - denn: kein Geschäft ohne Geschäftsidee. Eine gute Geschäftsidee fällt nicht immer vom Himmel und dem Gründer vor die auf den Schreibtisch ...