Sales Reports
Market Segmentation
Dashboard Metrics
Measuring Key Business Performance
Data-Driven Strategic Planning
Understanding the Importance of Descriptive Analytics
Data Analysis Framework for Projects
Insightful Visualizations for Business Growth
Improving Product Development with Insights 
businesses can tap into various data sources, including: Customer Surveys and Feedback Social Media Analytics
Sales Data Market Research
Reports Competitor Analysis These data sources provide valuable insights that can guide product development strategies and help in understanding
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Market Segmentation 
product offerings to meet the specific needs of distinct segments, ultimately enhancing customer satisfaction and driving
sales ...Market Research
Reports: Use insights from industry reports to identify potential segments
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Dashboard Metrics 
Monthly
Sales Growth Operational Metrics Metrics that monitor the efficiency of day-to-day operations
...Google Data Studio A free tool by Google for creating customizable
reports and dashboards
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Measuring Key Business Performance 
1 Types of KPIs Quantitative KPIs: These are measurable and can be expressed in numbers, such as
sales revenue or customer acquisition cost
...Reporting: Generating
reports that provide insights into business performance
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Data-Driven Strategic Planning 
Data Collection: Gather relevant data from various sources, including internal databases, market
reports, and customer feedback
...Increased customer engagement and
sales ...
Understanding the Importance of Descriptive Analytics 
Descriptive analytics answers questions such as: What were our
sales last quarter? How many customers visited our website last month? What products had the highest return rates? Methods of Descriptive Analytics Descriptive analytics employs various methods to analyze data
...Reporting Generating
reports that summarize key performance indicators (KPIs) and other relevant metrics for stakeholders
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Data Analysis Framework for Projects 
Secondary Data Data that has already been collected and published by others, such as
reports and databases
...Internal Data Data generated within the organization, including
sales records and employee performance metrics
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Insightful Visualizations for Business Growth 
Sales comparison, market share analysis Line Graphs Show trends over time by connecting data points with lines
...Google Data Studio A free tool that transforms data into customizable informative
reports and dashboards
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Measuring Success of Business Strategies 
Total
Sales and Marketing Expenses / Number of New Customers Customer Lifetime Value (CLV) Estimates the total revenue a business can expect from a single customer account
...Tools such as dashboards and
reports are commonly used
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Optimizing Product Performance with Analytics 
Examples:
Sales reports Customer feedback analysis Product usage statistics 2
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Nebenberuflich selbstständig 
Nebenberuflich selbständig ist, wer sich neben seinem Hauptjob im Anstellungsverhältnis eine selbständige Nebentigkeit begründet.