Social Media Metrics
Data Visualization Tools for Analysts
Data
Data Mining Applications in Human Resources
Visualizing Customer Journey with Data
Customer Experience
Crafting Effective Predictive Models
Evaluate Market Opportunities
Data Analysis for Predictive Modeling 
data can come from various sources, including: Internal databases External APIs Surveys and questionnaires
Social media platforms Transactional data Data Cleaning and Preparation Once data is collected, it must be cleaned and prepared for analysis
...Key
metrics for evaluation include: Accuracy Precision Recall F1 Score Mean Absolute Error (MAE) Model Evaluation Model evaluation is critical to ensure that the predictive model performs well on unseen data
...
Data Visualization Tools for Analysts Use Cases: Operational reporting Customer insights Performance
metrics analysis 3
...Use Cases: Website performance tracking Marketing campaign analysis
Social media metrics reporting 4
...
Data Unstructured Data: Data that does not have a predefined format, such as emails,
social media posts, and multimedia files
...Performance Measurement: Data helps organizations track performance
metrics and assess the effectiveness of strategies
...
Data Mining Applications in Human Resources Social Media Analysis: Data mining tools can evaluate candidates' social media presence to gauge their personality traits and cultural fit within the organization
...Key applications include: Performance
Metrics: By analyzing data from performance reviews, organizations can identify patterns in employee performance and establish benchmarks for future evaluations
...
Visualizing Customer Journey with Data Track Performance
Metrics: Measure the effectiveness of various marketing channels
...website,
social media, customer service) Emotions and pain points 2
...
Customer Experience Measuring Customer Experience Businesses utilize various
metrics to assess customer experience, including: Net Promoter Score (NPS): Measures customer loyalty and the likelihood of recommending the brand to others
...Sentiment Analysis: Evaluating customer feedback and
social media interactions to gauge overall sentiment towards the brand
...
Crafting Effective Predictive Models Databases Data generated within the organization, such as sales records, customer interactions, and operational
metrics ...External Data Data sourced from third-party providers, including market research,
social media analytics, and economic indicators
...
Evaluate Market Opportunities Social: Cultural trends, demographics, and lifestyle changes
...including: Customer feedback and surveys Sales data and performance
metrics Market research reports Social
media analytics Advanced analytics techniques, such as predictive modeling and machine learning, can also be employed to forecast market trends and consumer behavior
...
Best Practices in Predictive Analytics Data Preparation Steps: Data Collection: Gather data from various sources, such as CRM systems,
social media, and transactional databases
...Organizations should validate models using various
metrics to ensure reliability and accuracy
...
Data Analysis Techniques for Entrepreneurs This technique often employs statistical measures such as mean,
median, and mode to present data in a comprehensible format
...Reports: Generating regular reports to track performance
metrics ...Text Analysis Text analysis involves extracting meaningful information from text data, such as customer feedback,
social media posts, and reviews
...
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78549 Spaichingen
Telefon: 0178 6649953
E-Mail: spaichingen@mcshape.com
Website: MC-Shape
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Virtueller Rundgang: YouTube
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