Social Media Metrics
Improve Customer Engagement Strategies
Business Insights Reporting
Marketing
Data Analysis for Performance Improvement
Implementation
Developing Predictive Models
Understanding Consumer Insights
Relationship Management 
Customer Engagement: Engage customers through various channels, including
social media, email, and in-person events
...Performance
Metrics: Measuring the effectiveness of relationship management initiatives through key performance indicators (KPIs)
...
Improve Customer Engagement Strategies 
Key channels include:
Social Media Email Marketing Website and Blog Mobile Applications 3
...areas of focus include: Customer behavior analysis Predictive analytics for forecasting trends Performance
metrics for engagement strategies Prescriptive Analytics in Customer Engagement Prescriptive analytics goes a step further by providing recommendations on how to improve customer
...
Business Insights Reporting 
Organizations gather data from various sources, including: Customer Feedback Sales Transactions Market Research
Social Media Analytics Operational
Metrics 2
...
Marketing 
This includes search engine optimization (SEO),
social media marketing, and email marketing
...Performance Measurement: Evaluating the effectiveness of marketing campaigns through
metrics such as return on investment (ROI), customer acquisition cost (CAC), and conversion rates
...
Data Analysis for Performance Improvement 
CRM, ERP) Surveys and feedback forms Market research
Social media and online interactions 2
...Common KPIs include: Revenue growth Customer satisfaction scores Operational efficiency
metrics Employee productivity rates Implementation of Improvements After analyzing the data and measuring performance, organizations can implement targeted improvements
...
Implementation 
External Data Market research, industry reports, and
social media data
...Continuously refine models based on feedback and performance
metrics ...
Developing Predictive Models 
Transactional databases Customer relationship management (CRM) systems Web analytics Surveys and feedback forms
Social media platforms Data quality is crucial; therefore, organizations must ensure that the data collected is accurate, complete, and timely
...Calculating performance
metrics such as: Accuracy Precision Recall F1 Score ROC-AUC Performing error analysis to identify areas for improvement
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Understanding Consumer Insights 
Social Media Analytics Analysis of consumer interactions and sentiments on platforms like Facebook and Twitter
...Website Analytics Data collected from website visits, including user behavior and engagement
metrics ...
Maximize Business Impact 
Social Media Insights from customer interactions on platforms like Facebook, Twitter, and LinkedIn
...Organizations should: Regularly review performance
metrics to gauge the effectiveness of implemented strategies
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Customer Satisfaction 
Customer Satisfaction Customer satisfaction can be measured through various methods, including surveys, feedback forms, and
social media monitoring
...The most common
metrics used to assess customer satisfaction include: Metric Description Typical Scale Customer Satisfaction Score (CSAT) A direct measure of customer satisfaction with a product
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