Social Media Metrics
Business Goals
Creating Actionable Insights
Data Mining Techniques for Information Retrieval
Insights from Data
Insights
Customer Retention
Understanding Customer Behavior through BI
Customer Loyalty 
Measuring Customer Loyalty Businesses employ various
metrics and methodologies to measure customer loyalty, including: Net Promoter Score (NPS): A measure of customer willingness to recommend a company's products or services
...Engagement: Engage with customers through personalized communication,
social media, and community-building activities
...
Business Goals Operational Reduce production costs by 15% 6 months Marketing Grow
social media following by 50% 3 months Customer Service Improve customer satisfaction score to 90% 12 months Employee
...Lack of Measurement: Without proper
metrics, it can be challenging to track progress and success
...
Creating Actionable Insights several key steps: Data Collection: Gathering relevant data from various sources, such as databases, CRM systems, and
social media ...Monitoring KPIs and operational
metrics ...
Data Mining Techniques for Information Retrieval It is widely used for forecasting and predicting trends in business
metrics such as sales, revenue, and customer behavior
...natural language processing (NLP) and data mining to extract insights from textual data sources such as customer reviews,
social media, and emails
...
Insights from Data Sales reports, performance
metrics Diagnostic Analysis Examines data to understand why something happened
...Techniques include: Customer segmentation analysis Market basket analysis Sentiment analysis from
social media 4
...
Insights sources, including: Internal Data: Data generated within the organization, such as sales figures, employee performance
metrics, and operational statistics
...Customer Feedback: Insights gathered from customer surveys, reviews, and
social media interactions
...
Customer Retention This can be achieved through: Email newsletters
Social media engagement Feedback surveys 5
...customer retention, prescriptive analytics can: Identify At-Risk Customers: By analyzing customer behavior and engagement
metrics, businesses can identify customers who are likely to churn
...
Understanding Customer Behavior through BI Performance
Metrics: Measurements that indicate how effectively a company is achieving key business objectives
...Social Media Provides insights into customer sentiment and engagement
...
Integrating Data Mining with Machine Learning several key stages: Data Collection: Gathering data from various sources, including databases, online transactions, and
social media ...Model Evaluation: Assessing the performance of the models using
metrics such as accuracy, precision, and recall
...
Enhancing Marketing Campaign Effectiveness series of steps that can include promotion of a product through different mediums such as television, radio, print, online, and
social media ...Metrics: Establishing key performance indicators (KPIs) to measure campaign success
...
Eine Geschäftsidee ohne Eigenkaptial 
Wenn ohne Eigenkapital eine Geschäftsidee gestartet wird, ist die Planung besonders wichtig. Unter Eigenkapital zum Selbstständig machen versteht man die finanziellen Mittel zur Unternehmensgründung. Wie macht man sich selbstständig ohne den Einsatz von Eigenkapital? Der Schritt in die Selbstständigkeit sollte wohlüberlegt sein ...
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