Descriptive Reports
Actionable Insights
Insights from Data
Data Interpretation
Using Data to Inform Strategies
Insights
Support Change Management with Analytics
Using Analysis for Planning
Applying Data Analysis to Real-World Problems 
Methodology Description Use Cases
Descriptive Analysis Summarizes historical data to identify trends and patterns
...Sales
reports, customer feedback analysis
...
Actionable Insights Market Research Studies and
reports that analyze market conditions and consumer behavior
...Types of Actionable Insights Actionable insights can be categorized into several types based on their application:
Descriptive Insights: Provide an overview of historical data and trends
...
Insights from Data Type of Analysis Description Applications
Descriptive Analysis Summarizes historical data to understand what has happened
...Sales
reports, performance metrics Diagnostic Analysis Examines data to understand why something happened
...
Data Interpretation serving different analytical needs: Technique Description Use Cases
Descriptive Statistics Summarizes data through measures such as mean, median, and mode
...Presentations,
reports, dashboards
...
Using Data to Inform Strategies Some of the most common techniques include:
Descriptive Analytics: Summarizes historical data to identify trends and patterns
...Google Data Studio A free tool that transforms data into customizable informative
reports and dashboards
...
Insights several types: Type of Insight Description
Descriptive Insights Summarizes historical data to understand what has happened in the past
...External Data: Data obtained from outside the organization, including market research, industry
reports, and competitor analysis
...
Support Change Management with Analytics Types of Analytics There are three primary types of analytics that can be leveraged in change management:
Descriptive Analytics: Involves analyzing historical data to understand what has happened in the past
...Enhanced Communication Data visualizations and
reports can help communicate the need for change effectively to stakeholders
...
Using Analysis for Planning Below are some key methodologies: Methodology Description Use Cases
Descriptive Analysis Focuses on summarizing historical data to understand what has happened
...Performance
reports, sales analysis Diagnostic Analysis Examines data to identify reasons behind past outcomes
...
Create Customer-Centric Business Strategies Types of Business Analytics Type Description Example
Descriptive Analytics Analyzes historical data to understand past behavior
...Sales
reports showing customer purchase patterns
...
Support Continuous Improvement Types of Business Analytics Type Description Use Case
Descriptive Analytics Analyzes historical data to understand what has happened
...Sales
reports, performance dashboards
...
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