Descriptive Reports
Strategic Insights
Data Trends Analysis
Analytics
Customer Insights
Data
Analyzing Customer Behavior Through Data
Using Data Analysis for Competitive Strategy
Utilities 
Technique Description Applications
Descriptive Analytics Analyzes historical data to identify trends and patterns
...Usage
reports, customer segmentation
...
Strategic Insights Types of Analytics Strategic Insights are often derived from three main types of analytics:
Descriptive Analytics: Focuses on summarizing historical data to understand what has happened in the past
...Business Intelligence (BI) Tools: Software like Tableau, Power BI, and QlikView that help visualize data and generate
reports ...
Data Trends Analysis These tools can help businesses visualize data, perform statistical analysis, and generate
reports ...
Analytics Types of Analytics Analytics can be broadly classified into four main types:
Descriptive Analytics: This type focuses on summarizing historical data to understand what has happened in the past
...Google Analytics A web analytics service that tracks and
reports website traffic
...
Customer Insights Use Case Google Analytics Web analytics service that tracks and
reports website traffic
...
Data The key components of data analytics include:
Descriptive Analytics: Analyzing historical data to understand what has happened in the past
...Reporting Tools: Generating
reports and dashboards to visualize data trends and performance metrics
...
Analyzing Customer Behavior Through Data Description Use Case Google Analytics A web analytics service that tracks and
reports website traffic
...
Using Data Analysis for Competitive Strategy Methodology Description Applications
Descriptive Analysis Summarizes historical data to identify patterns and trends
...Sales
reports, customer segmentation
...
Understanding Analytics in Business Context The most common types include:
Descriptive Analytics: This type focuses on summarizing historical data to understand what has happened in the past
...It often involves the use of dashboards and
reports ...
Knowledge Key aspects of business analytics include:
Descriptive Analytics: Involves analyzing historical data to identify trends and patterns
...Reporting: The generation of periodic
reports to inform stakeholders about business performance
...
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