Descriptive Reports
Research
Data Analysis for Strategic Planning
Analytics
Intelligence
Insight Framework
Data Analysis for Effective Marketing Strategies
Data Analysis as a Strategic Asset
Data Insights 
Type of Insight Description Example
Descriptive Insights Summarizes past data to understand trends
...Monthly sales
reports showing revenue growth
...
Research Types of Research in Predictive Analytics Research in predictive analytics can be categorized into several types:
Descriptive Research: Focuses on summarizing historical data to understand trends
...External Data: Data obtained from outside sources, such as market research
reports, social media, and economic indicators
...
Data Analysis for Strategic Planning Type of Analysis Description Common Tools
Descriptive Analysis Summarizes historical data to identify trends and patterns
...Business Intelligence (BI) Tools: Software such as Tableau and Microsoft Power BI help visualize data and generate
reports ...
Analytics Types of Analytics Analytics can be broadly categorized into four main types:
Descriptive Analytics: This type focuses on summarizing historical data to understand what has happened in the past
...Reporting Creating
reports that summarize findings and insights for stakeholders to make informed decisions
...
Intelligence Business Intelligence Business intelligence can be categorized into several types, each serving a unique purpose:
Descriptive Intelligence: Focuses on past performance to understand what has happened in the business
...Reporting and Query Tools: Software that enables users to generate
reports and perform ad-hoc queries on data
...
Insight Framework involves gathering data from various internal and external sources, such as: Customer databases Market research
reports Social media platforms Sales records Website analytics Effective data collection ensures that organizations have access to comprehensive datasets that can be
...analytical techniques to extract insights, including: Technique Description
Descriptive Analysis Summarizes historical data to identify trends
...
Data Analysis for Effective Marketing Strategies Methodologies for Data Analysis in Marketing Several methodologies can be employed to analyze marketing data effectively:
Descriptive Analysis: Summarizes historical data to identify trends and patterns
...Use Cases Google Analytics A web analytics service that tracks and
reports website traffic
...
Data Analysis as a Strategic Asset Methodology Description Use Cases
Descriptive Analysis Summarizes historical data to identify patterns and trends
...Sales
reports, marketing analysis Diagnostic Analysis Explores data to understand the causes of past outcomes
...
Data Analysis for Strategic Resource Allocation relevant information from various sources, including: Internal databases Surveys and questionnaires Market research
reports Financial statements 2
...Data Analysis Techniques Various techniques can be employed for data analysis, including:
Descriptive Statistics Predictive Analytics Prescriptive Analytics Data Visualization 4
...
Supply Chain Analytics (K)
Visualization: Presenting the analyzed data in a user-friendly format, such as dashboards or
reports ...Supply Chain Analytics: Type Description
Descriptive Analytics Analyzes historical data to understand past performance and trends
...
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