Descriptive Reports
Comprehensive Analysis of User Behavior
Leveraging Data Analysis for Continuous Improvement
Data Analysis for Effective Leadership
Develop Comprehensive Strategies
Analyze Sales Data for Growth Opportunities
Maximizing Data-Driven Insights
Intelligence
Business Insights 
Methodology Description Applications
Descriptive Analytics Analyzes historical data to understand what has happened in the past
...following: Business Intelligence Tools: Platforms like Tableau, Power BI, and QlikView help visualize data and generate
reports ...
Comprehensive Analysis of User Behavior 
Description Use Case Google Analytics A web analytics service that tracks and
reports website traffic
...
Leveraging Data Analysis for Continuous Improvement 
Technique Description Application
Descriptive Analysis Summarizes historical data to identify trends and patterns
...Data Collection: Gather relevant data from various sources, such as sales
reports, customer feedback, and operational metrics
...
Data Analysis for Effective Leadership 
Type of Analysis Description Use Cases
Descriptive Analysis Summarizes historical data to identify trends
...Sales
reports, financial summaries
...
Develop Comprehensive Strategies 
It goes beyond
descriptive and predictive analytics by providing actionable recommendations based on the analysis of data
...Secondary Data: Existing data obtained from
reports, studies, and databases
...
Analyze Sales Data for Growth Opportunities 
various sources, including: Point of sale systems Customer relationship management (CRM) systems Market research
reports Online sales platforms 3
...Techniques may include:
Descriptive analytics to summarize historical sales performance Diagnostic analytics to identify the causes of sales trends Predictive analytics to forecast future sales based on historical data 3
...
Maximizing Data-Driven Insights 
Type of Analysis Description Use Cases
Descriptive Analysis Summarizes historical data to understand trends
...Sales
reports, customer demographics
...
Intelligence 
Types of Business Intelligence Business intelligence can be classified into several types, including:
Descriptive Intelligence: Focuses on summarizing historical data to understand what has happened in the past
...Reporting Generating
reports and dashboards to present data insights to stakeholders
...
Analysis 
their data: Type of Analysis Description
Descriptive Analysis Summarizes historical data to understand what has happened in the past
...Google Data Studio: A free tool that turns data into informative, easy-to-read, easy-to-share dashboards and
reports ...
Analyze Market Dynamics 
Data Collection Gathering relevant data from various sources, including sales data, market
reports, and consumer surveys
...Key areas where business analytics contributes include:
Descriptive Analytics: Provides insights into past market behavior through historical data analysis
...
Nebenberuflich selbstständig 
Nebenberuflich selbständig ist, wer sich neben seinem Hauptjob im Anstellungsverhältnis eine selbständige Nebentigkeit begründet.